Mission & Vision

We at Middle East Natural Cosmetics ensure high quality natural, mineral, organic and halal products to all our customers all over the world. We believe it's time to pay more attention to the health of our skin – the biggest organ in the body – not only by following nutritious diets, but by using the right beauty products which are free of chemicals, preservatives, talc, fillers etc. Healthy natural beauty products is the future of makeup, skin care and even perfumes.
  • Our Mission is to make available our products to all our customers throughout the Middle East.
  • Our Vision as pioneers in this field is to be a leader specializing in the healthy beauty industry.

Our Product range

We offer a very selected product range of high quality products made in Western countries like USA, France, UK,.... All our products have a clear USP (Unique Selling Proposition) and are part of the All-natural, mineral-based or Halal segment.

Who We are

We are a Dubai based company, but operate throughout the GCC and MENA region. Our team is quite multi-national and consists of german, iraqui, philipina,...However we all share the same passion for cosmetics, skin care and perfume. We operate our own retail stores throughout the UAE, that's why we have a good feeling for the market and what exactly people are asking and looking for.

Get In touch

Middle East Natural Cosmetics

Prism Tower Business Bay

Dubai – United Arab Emirates

+971 55 107 6610

+971 50 796 2005


Jamali Card

Jamali Card FAQ

What is the Jamali Card Loyality program?

The Jamali Card Loyalty program offers our valued customers an opportunity to receive reward points based on spend.
How does the Jamali Card Loyalty program work?

For every Driham spent, you will receive reward points. Points can be redeemed for free products. Please see mena-cosmetics.com/jamali for detailed information on this on how to collect and redeem points.

You must be an Jamali Loyalty member and present your card in-store on every transaction.
How do I sign up to become a member?

You can sign up to become a Jamali  member in store. A Jamali Preferred Customer card will then be mailed to you.
What if I have not used my loyalty card when making purchases? Are points included or have they been missed?

If any purchases were made and your loyalty card was not presented, you will not be able to accumulate points. Reward points are computer generated and cannot be recalculated or re-issued.
When do the reward points expire?

Rewards points are valid for one year from the date earned.
Where can I redeem my rewards points?

Reward points can be redeemed in store (not available online).  Simply present your card at the start of your transaction.
Can my rewards be used on discounted/promotional sales?

The reward points can be used on all products in-store including discounted product or promotional sales.
Can the rewards points be redeemed for cash/credit, gift vouchers or lay-by?

These rewards points are not transferable, cannot be used on lay-by deposits or payments and cannot be redeemed for cash, credit or gift vouchers.
What happens if I have lost, misplaced or broken my membership card?

If you have lost, misplaced or broken your loyalty card please contact Middle East Natural Cosmetics (info@mena-cosmetics.com) or advise a sales member that you require a new card.  There is an administration replacement) charge of AED 25.  Once paid a sales member will be able to scan a new card and replace the old membership number. This will not create another account for you.

Sign up form

Point System

Collecting Jamali Points:

Level Purchase value Jamali Points per DHS
1 0 – 249 DHS 1 Jamali point for each 5 DHS spent
2 250 – 499 DHS 2 x Jamali Points
3 500 – 999 DHS 3 x Jamali Points
4 1000 DHS and above 5 x Jamali Points
 Birthday 500 Jamali Points

Example:  Customer buys 1 mascara for 100 (99) DHS = 20 Jamali Points (Level 1)      
 Customer buys 1 makeup primer for 399 DHS = 160 Jamali Points (Level 2)
Redeeming Jamali Points:

Jamali Points Free Products
1000 1 Pencil: Eye Liner, Lip Liner, Eye Brow
1500 1 Eye Shadow
2000 1 Eye Brow Kit
2500 1 Gel Eye Liner or 1Tinted Lip Balm
3000 1 BB Cream or 1 Liquid Foundation
5000 1 Travel Brush Set or Makeup Primer

Siru Jamali Program Terms and Conditions

1. Introduction

  • 2.1 Membership is available only to persons 18 years or over.
  • 2.2 You agree to hold one membership only; and not apply for multiple memberships, whether by using multiple postal addresses, email addresses or otherwise.
  • 2.3 You agree to keep your contact details up to date.
  • 2.4 Middle East Natural Cosmetics may accept or refuse an application for membership for any reason, in its absolute discretion.
  • 2.5 Upon becoming a Jamali Loyalty Member you will be mailed an Jamali Loyalty Card, which can be used as proof of membership to the Jamali Loyalty Program. This Loyalty Card is not transferrable and remains the property of Middle East Natural Cosmetics. It is your responsibility to keep this card safe and tell Middle East Natural Cosmetics immediately if it is stolen or lost.
  • 2.6 Replacement cards will incur a AED 25 administration fee.
  • 2.7 You are responsible for all use of your membership and associated benefits. Jamali Loyalty Program benefits are not transferable.

3. Loyalty Points

  • 3.1 You can earn Loyalty Points by presenting your Loyalty Card in store at time of purchase.
  • 3.2 The current Loyalty Points rates are shown in the table above and apply when spending at Middle East Natural Cosmetics locations (including MicaBeauty stores). Loyalty Points earned on lay-by purchases will be applied in full on final payment of your lay-by.
  • 3.3 If you cannot provide your Loyalty Card at the time of transaction, Middle East Natural Cosmetics is not obliged to issue points on that purchase.
  • 3.4 If you return any goods for a refund the Loyalty Points you have earned for that order will be reversed.
  • 3.5 Loyalty Points expire 12 months following the date of issue.
  • 3.6 Loyalty Points have no cash value and are not redeemable for cash.
  • 3.7 Middle East Natural Cosmetics will keep a record of the Loyalty Points that you earn. Middle East Natural Cosmetics reserves the right to correct your Loyalty Points balance without notice if there are any errors in the award or redemption of points.

4. Termination

  • 4.1 You may unsubscribe at any time with written notice by; (a) Going to the “Contact Us” page on the Middle East Natural Cosmetics (www.mena-cosmetics.com) website with a request to unsubscribe. (b) Sending a request via email to jamali@mena-cosmetics.com; or (c) giving notice by post to Middle East Natural Cosmetics, P.O. Box 102918, Prism Tower #604, Business Bay, Dubai, UAE.
  • 4.2 On termination of your membership to the Jamali Loyalty Program, any unused Loyalty Points will be automatically forfeited.
  • 4.3 Middle East Natural Cosmetics may vary or terminate its Jamali Loyalty Program at any time, without notice in its absolute discretion. Middle East Natural Cosmetics is not liable for any loss arising from termination or variation, including loss of Loyalty Points or reduction in the value Loyalty Points. Variations may include but are not limited to changing the ratio of Loyalty Points earned to the amount spent; changing the expiry period of Loyalty Points.

5. Privacy Policy.

  • 5.1 Middle East Natural Cosmetics Privacy Policy forms a part of these terms and conditions.

6. Jamali Loyality Program

  • 6.1 The Jamali Loyality Membership is conducted by Middle East Natural Cosmetics LLC.
  • 6.2 Middle East Natural Cosmetics accepts no responsibility for stolen, lost, damaged or misdirected Loyalty Cards or other member benefits.
  • 6.3 These Terms and Conditions apply to the Jamali Loyalty Program in general. Any additional competitions, or special offers are subject to their own set of conditions, which will apply to you, if you choose to participate in the additional activity.